2020 CBD Demographics, Stats, Market

Trends & More

Cannabidiol (CBD) is an attractive commodity in 2020 for its medicinal use and benefits to wellbeing. The demographics and statistics surrounding this lucrative market help guide our understanding about who uses CBD, why people tend to use CBD oil, and what trends are most common in the CBD industry. Seabedee has done considerable research on the CBD market and CBD industry trends to answer all your FAQ’s on 2020’s CBD Demographics.

2020 CBD Demographics:

CBD Demographics: Age, Ethnicity, Locational & Socioeconomic Stats

CBD is used by a wide variety of people, but the most notable group of users is the millennials . Here’s what the statistics reveal:

6% of people ages 18-21 use CBD
11% of people ages 22-25 use CBD
22% of people ages 26-34 use CBD
31% of people ages 35-49 use CBD
22% of people ages 50-64 use CBD
8% of people ages 65+ use CBD

CBD use, in terms of race, reflects a caucasian majority of CBD users. Here are the stats that look at CBD use based on racial groups:

64% Caucasian
12% Hispanic or Latino
5% Black or African American
4% Asian or Asian American
6% Prefer not to say
4% Other

Social, locational and economic factors may also be considered when looking at the demographics of CBD users. Here’s what the numbers tell us:

Women (59%) use CBD more frequently than Men (40%)
39% of CBD users are married, while 57% have a spouse or partner
44% of CBD users have a college degree or more
44% of CBD users are middle class (30K-100K/yr)

CBD Demographics: Product Trends, Effectiveness, & Medical Conditions

Different CBD products appeal to different people. Here are the statistics that reveal which CBD products are preferred and most popular:

59% Oil Cartridges/Vaping
50% High CBD Flower/Strain
43% Topicals
40% Candy
39% Tinctures
31% Concentrates
25% Capsules
21% Sprays
15% Hemp Oil

CBD users (among those with a medical condition) reported the effectiveness of their CBD use. Here’s what the numbers reveal about CBD effectiveness:

40% Extremely Effective
44% Very Effective
13% Moderately Effective
3% Slightly Effective
0% Not Effective at All

A lot of people haven taken to CBD to help manage their medical conditions. Here are the stats on which medical conditions CBD is most commonly used for:

71% Anxiety
64% Insomnia
55% Joint pain/Inflammation
49% Depression
39% Muscle Tension/Strain
36% Chronic Pain
35% Migraines
31% Arthritis
31% Nausea
17% PTSD

CBD Demographics: Reasons People Prefer & Purchase CBD

The features and benefits provided by CBD make it an attractive remedy to use. Here are some of the top CBD features that drive people to use CBD products:

33% say CBD products provide the best medical relief
20.1% say CBD doesn’t cause a high/psychotropic effect
15.7% say CBD products are relaxing
15.1% say CBD products don’t cause anxiety/paranoia
5% say other
3.3% say CBD products can be purchased online
2.1% say CBD has longer-lasting effects

Finally, on a scale of 1 to 8, CBD users were asked to rank what drives them to purchase CBD products. Here’s what the statistics reveal about CBD purchase drivers:

6.9 Discreet presentation
4.6 Dosage
4.5 Availability
4.2 Consumption Method
3.9 Price
3.8 Quality Ingredients
3.7 Concentration
3.3 Produces Desired Effects

Sources:
1. CBD HelloMD Brightfield Study— Expert Report: https://daks2k3a4ib2z.cloudfront.net/595e80a3d32ef41bfa200178/59946dd86c6b200001c5b9cb_CBD_-_HelloMD_Brightfield_Study_-_Expert_Report_-_FINAL.pdf#page=67
2. Remedy Journey (Ed.). (2020, March 05). CBD Statistics Guide for 2020: 50 Stats on CBD Usage. Retrieved from https://remedyjourney.com/cbd-statistics/#cbd_user_demographics_statistics